Rachel’s Challenge is grateful for the support of The Midium, a family-owned synth and instrument retailer based in Los Angeles County, California, that recently committed to donating 1% of gross sales to support the mission and programs of Rachel’s Challenge.

The Midium announced the initiative as part of the company’s fifth anniversary celebration and shared their desire to support efforts centered on compassion, empathy, kindness, and human connection, values that closely align with the heart of Rachel’s Challenge.

Founded in memory of Rachel Joy Scott following the tragedy at Columbine High School in 1999, Rachel’s Challenge exists to address the root causes of school violence, bullying, prejudice, and self-harm through programs that build connection, hope, and resilience in schools and communities.

“We’re deeply thankful for the support and encouragement from The Midium,” said Kristi Krings, CEO of Rachel’s Challenge. “Their commitment reflects a genuine belief in the importance of compassion, empathy, and creating environments where young people feel seen, valued, and connected.”

The relationship began during the 2026 NAMM Show in Anaheim, California, where The Midium co-founder and curator Cami met Rachel’s Challenge CEO Kristi Krings. What started as a conversation quickly grew into a shared desire to support efforts that encourage kindness, connection, and hope for young people.

In addition to supporting Rachel’s Challenge financially, The Midium will also be helping raise awareness about the organization and its mission through upcoming community events and outreach opportunities.

Rachel’s Challenge sincerely appreciates the support of The Midium and their desire to help create a more compassionate and connected world.

To learn more about The Midium®, visit themidium.com.